8rabbit is premium iced coffee built the opposite way to a café — no dining room, no waiters, no ₹40 lakh fit-out. One small unit, two people, an app that brings the demand.
Coffee is turning from an occasion into a habit. Every major Indian chain is still selling the ₹300 sit-down experience. Nobody is selling the ₹150 cup you pick up on the way to work — which is the cup people actually buy twice a week.
We strip out rent, seating and cashier friction, and put the money back into price, density and a loyalty engine that knows every customer by name. That is the whole thesis.
No dine-in. No chef. Orders arrive from the 8rabbit app, from walk-up pickup, and from Zomato and Swiggy. Your job is to make the drink and hand it over.
A 1,200 sq ft café costs ₹35–45 lakh to open. A cloud unit costs ₹5 lakh, because there is nothing to furnish.
We take the cheap corner next to the footfall, not the expensive frontage in it.
No servers, no cashier, no floor manager. Two people run the whole unit.
Same cup. Same beans. A fraction of the cost base — which is exactly why the price can be half a café's and the unit still makes money.
One payment schedule, no hidden line items. Everything below is spent before you serve your first cup.
Espresso machine + grinder, ice machine, undercounter fridge & freezer, blender, sealer, POS tablet
Brand licence, app + dashboard access, 10-day training, launch support. One time, 5-year term
Pickup counter, signage, menu board, light civil work, lighting
FSSAI, GST, trade licence, insurance, opening-week marketing spend
Beans, milk contracts, syrups, 4 weeks of cups, lids, sleeves, bags
Not included: the rent security deposit for your site (paid to your landlord, typically 3–6 months' rent and refundable), monthly rent, and GST on purchases, which is input-creditable once you are registered. We will tell you both numbers for your specific site before you sign anything.
Everything below runs off one number: cups a day. At an average realised price of ₹165 a cup and ₹52 of ingredients and packaging in it, here is a full month at three levels of demand.
| Monthly | Conservative 40 cups/day | Base 60 cups/day | Upside 90 cups/day |
|---|---|---|---|
| Gross sales | 1,98,000 | 2,97,000 | 4,45,500 |
| Less aggregator commission | −22,275 | −33,413 | −50,119 |
| Net revenue | 1,75,725 | 2,63,588 | 3,95,381 |
| Cost of goods (₹52/cup) | −62,400 | −93,600 | −1,40,400 |
| Rent | −25,000 | −25,000 | −25,000 |
| Staff | −32,000 | −40,000 | −55,000 |
| Utilities | −8,000 | −9,000 | −12,000 |
| Royalty (5% of net) | −8,786 | −13,179 | −19,769 |
| Brand marketing fund (2%) | −3,515 | −5,272 | −7,908 |
| Repairs, consumables, misc. | −8,500 | −10,000 | −13,000 |
| Operating profit | 27,524 | 67,536 | 1,22,305 |
| Margin on net revenue | 15.7% | 25.6% | 30.9% |
Assumes 55% of sales through our own app and pickup counter, 45% through Zomato and Swiggy at an effective 25% commission. Rent held at ₹25,000. Your site will differ — we model it with you before you commit.
Operating profit per month at steady state
Same unit, three levels of demand. Payback assumes profit at that level from day one.
Sixty cups a day is roughly one cup every ten minutes across a ten-hour day. That is the number the whole plan turns on — and the number our marketing exists to hit.
Monthly operating profit
Month one runs a small loss while the neighbourhood learns you exist.
Cash position, starting at −₹5,00,000
Every rupee of the investment is back in your hands by month twelve.
Across all twelve months, on the ramp shown above.
The point where cumulative profit clears the ₹5 lakh you put in.
Below the upside case. There is room above this, not below it.
Pick the one that matches how much of your own time you want in it. The unit is identical in all three — what changes is who runs it and how you get paid.
Royalty is charged on net revenue after aggregator commission — never on money you did not receive. Option B's 12% is likewise on net revenue, paid monthly whether the unit had a good month or a bad one.
Most food franchises hand you a brand book and a supplier list. 8rabbit is built software-first — the app is the business and the data is the asset. All of this exists today.
Ordering, wallet, loyalty points, streaks, scratch rewards and referrals. Your customers arrive already signed in.
Live orders, sales, offers, staff and stock for your store only, on any browser.
Reorder beans, syrups and packaging from HQ in the dashboard. Approved, dispatched, tracked.
Weekly settlement with a full statement. Commission and collections netted off, nothing manual.
Run a discount on one drink at your store for one weekend. Priced centrally so margins never break.
One toggle stops new orders when you are slammed or short-staffed. Aggregators follow it.
Phone numbers are masked to the last three digits for all staff. Revealing one is logged. It protects you as much as them.
Every drink is a card with a video. New hires are productive in days, not weeks.
A cloud unit has no window shoppers, so demand cannot be left to the street. It is manufactured, tracked and repeated — and HQ runs it for you out of the 2% brand fund.
Term is five years, renewable. Territory exclusivity holds for the full term as long as the unit stays in good standing on quality and hours.
We model your specific site — its rent, its footfall, its realistic cups a day — and you see the real version of slide six.
We visit or review the location. If it does not clear our footfall and rent test, we say no. That protects both of us.
Franchise agreement, territory defined on a map, fee paid.
Counter, branding and signage go in. Machines ordered, delivered and commissioned.
FSSAI and GST filed. You and your team train on the full menu and the dashboard.
Two quiet days to find the rhythm, then we turn on the first-cup campaign and the aggregator listings together.
Density beats scatter — a cluster of units in one micro-market markets itself, shares staff and shares a delivery run. We would rather have five partners in one city than fifty across the country.
Operators who will be on site, not absentee investors — unless Option B is what you want, in which case say so up front.
Your target area, a rough site if you have one, and your honest answer on how much time you can give it.
A site-specific model, the full agreement to read, and a no if the numbers do not work.
These are projections, not promises. Every figure in this deck is a model built on the assumptions above. It is not a forecast of what your unit will earn, and it is not a guarantee of any return. Real results move with your site, your rent, your rating, your hours and your discipline.
Cups per day is the variable that decides everything, and it is the one nobody can promise. A unit that settles at 40 cups a day takes about eighteen months to return your capital. One that never gets past 30 does not return it at all. Read the conservative column as carefully as the base one, and ask us for the numbers from our own operating stores before you decide.
Nothing here is an offer or a binding commitment. The franchise agreement is the only document that governs the relationship, and we will send it in full before you pay anything. Take independent financial and legal advice.